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How to Create a Matrix Scoring Model in Marketo Engage

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by Andy_Caron3 rank in Champion Program Blogs 12-20-2022
Latest Post 12-21-2022 by Andy_Caron3 rankicon
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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